Ultimate Radio Guide in Dubai

Your Complete Resource for Radio Stations, Audience Insights & Advertising Options in the UAE

Balloon Advertising in Dubai

 

Your Complete Resource for Radio Stations, Audience Insights & Advertising Options in the UAE

Dubai is one of the most diverse and dynamic radio markets in the world. With millions of daily listeners tuning into FM channels across multiple languages, radio remains one of the most powerful, cost-effective, and reliable ways for brands to connect with audiences.

The Ultimate Radio Guide in Dubai, created by RAD, provides a comprehensive breakdown of Dubai’s radio ecosystem — from station formats and demographic insights to peak listening hours and advertising opportunities.

Whether you’re a business planning a radio campaign, a marketer exploring media channels, or someone simply curious about the radio landscape in Dubai, this guide covers everything you need to know.

Why Radio Is Still One of Dubai’s Strongest Media Channels

  1. Massive Daily Listenership

Millions tune in while:

  • Driving
  • Working
  • Shopping
  • Relaxing at home
  1. Multilingual Broadcasting

Radio in Dubai covers:

  • English
  • Arabic
  • Hindi
  • Urdu
  • Malayalam
  • Filipino
  • Tamil
  1. Ideal for Commuter Targeting

Dubai’s road networks produce some of the highest commuter engagement in the region.

  1. Trusted & Credible

Radio hosts and editorial programs build strong listener trust.

  1. Filipino Radio Stations

✔ TAG 91.1

Top Filipino radio station in UAE
Audience: Filipino workers, families

  1. Cost-Effective Advertising

Compared to TV and digital, radio offers exceptional ROI.

Dubai Radio Station Categories

Dubai radio stations can be divided into key language and audience clusters:

  1. English Radio Stations

✔ Virgin Radio 104.4

Top 40 / Contemporary hits
Audience: Youth, millennials, pop culture fans
Strength: Massive morning show reach

✔ Dubai 92

Adult contemporary
Audience: Families, professionals
Strength: Stable listener loyalty

✔ Dubai Eye 103.8

Business + talk radio
Audience: Entrepreneurs, investors, executives
Strength: Perfect for B2B advertising

  1. Arabic Radio Stations

✔ Al Arabiya 99

Arabic contemporary entertainment
Audience: Arab majority listeners

✔ Noor Dubai

Arabic lifestyle, religious shows
Audience: Families, local Emirati population

  1. Indian / Pakistani Radio Stations

✔ City 101.6

Bollywood & entertainment
Audience: Young Indian professionals

✔ Hit 96.7

Malayalam
Audience: Kerala expat community

✔ Radio Mirchi UAE

Bollywood + RJ-driven shows
Audience: Indian expats

✔ BIG FM

Bollywood + talk
Audience: North Indian & Pakistani

  1. Filipino Radio Stations

✔ TAG 91.1

Top Filipino radio station in UAE
Audience: Filipino workers, families

✔ 89.1 Radio Station

Filipino entertainment & talk

Peak Listening Hours in Dubai

Understanding listener behavior helps maximize ad impact:

🚗 Morning Drive Time

6 AM – 10 AM
Most powerful slot for advertising.

🚗 Evening Drive Time

5 PM – 8 PM
High engagement from returning commuters.

🛍 Midday Retail Hours

12 PM – 3 PM
Ideal for shopping & dining-related promotions.

🌙 Late Night

9 PM – 11 PM
Great for youth-centric brands & entertainment.

 

Top Radio Advertising Opportunities in Dubai

  1. Radio Spots (Commercials)

20–30 second ads aired at selected times.

  1. RJ Mentions

Live presenter endorsements to boost credibility.

  1. Show Sponsorships

Brand integrated into popular radio shows.

  1. Traffic & Weather Sponsorships

High-frequency exposure during peak listening.

  1. Radio Contests & Giveaways

Highly engaging promotional campaigns.

  1. Press Release Broadcasts

News-style PR announcements on air.

  1. Integrated Radio + Digital Campaigns

Combine FM radio with online/social visibility.

Why Use This Guide?

The Ultimate Radio Guide in Dubai helps you:

  • Choose the right station
  • Understand demographics
  • Plan advertising budgets
  • Select the ideal time slots
  • Maximize campaign performance
  • Reach audiences in multiple languages

With RAD’s expertise, your campaign becomes more strategic, effective, and result-driven.

 

 

Why Choose RAD for Radio Advertising in Dubai?

✔ UAE Radio Advertising Specialists

We understand every station’s audience, rates & best-performing segments.

✔ Best Rates Guaranteed

We negotiate directly with stations.

✔ Fast Campaign Activation

Campaigns can go live within 24–48 hours.

✔ Full Creative Support

Scripts, voiceovers, jingles & production included.

✔ Accurate Station Recommendations

We match your brand to the right radio cluster.

Start Your Radio Campaign with Dubai’s Ultimate Radio Experts

Use this guide to explore the Dubai radio market — then let RAD help you build a high-impact, cost-effective radio campaign that reaches millions daily.

Frequently Asked Questions (FAQ)

RAD recommends based on target audience — English, Indian, Filipino, or Arabic clusters.

Costs depend on station, timing, and frequency. RAD offers packages for all budgets.

Virgin Radio 104.4, City 101.6, Hit 96.7, Tag 91.1 & Dubai Eye are among the highest.

Yes — radio is extremely effective and affordable for SMEs.

Yes. Full creative services include scriptwriting, voiceovers & production.

Within 1–2 days after ad approval.

Absolutely — RAD offers multi-language FM advertising across all major UAE stations.

Yes — radio remains one of the strongest media channels with massive commute-time engagement.

Get in touch

Address: Office 211, Palace Tower, Dubai SIlicon Oasis, Dubai, UAE
Email: info@eds.ae | Tel. : +971 4 5193444 | Mobile : +971 55 6889896